How Twitter Can Impact Link Building

Live now over at SearchEngineLand is this week's Link Week column:

Twitter: Incredibly Valuable Or Utterly Useless As A Link Building Tool?

Before you start your attack, yes, I know people are saying Twitter has already jumped the shark and become nothing more than a popularity contest. In some instances I agree it is, but from a merit based link building perspective, forget the Twitter masses.

Twitter is not just about Shaq and his 490,000 followers, clicking like sheep whatever URL the big guy tweets.

Twitter is also about small groups of subject specific influencers, and what they do with the links they learn about.

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